Huge database is a great asset in this era of Information technology. It’s not the collection of database which makes you wise but utilizing the data base effectively for promotion and to increase sales. The advantage of selling a database is that not only you get money when you sell the database but you still have the access to it. Thus you can sell the same database multiple times.Whichever site you have, you can still utilize these databases to increase your visibility.
For example if you have a dating site you can sell dating related products like greeting cards and gifts through affiliate marketing.
If you have a beauty websites you can sell beauty products like slimming products, herbal products that makes you look young.
Not only you are making money selling products to the list but also you are in regular touch with them so that they can’t ignore your mails. If you have any premier members you need to have a special attention on them as they are more likely to buy a product. To run a successful campaign you first need to write a lot of general stuff like reviews and then add recommendations with affiliate links inside.
If you are able to gather a data base with list more than 10K, then it has much potential both for promoting products as well as you can sell the list. Another advantage with the huge lists is that you can run ad-campaigns and lead generation programs irrespective of the member’s location or country. The list may contain members who are local or international but still you can succeed in your marketing tasks.1. How to build the list?
Building a good list is not that easy but that doesn’t mean it is a gigantic task. If you use your knowledge of the internet and it’s easy. There are a lot of data base applications which will help you to get members information. If you have a website you can use email forms so that anyone interested to get updates from you will leave their email address. You need to keep in mind that a quality list even though small will fetch you more income that a big list without quality.
To get address along with phone numbers you can advertise offers; organize lucky dips at malls and other crowded areas which always work. If you are really serious about this as a business man Trade fairs are the best hot spots to build a good business list. Segregation based on male, female, age and interests will be very much helpful for running targeted ad campaigns.2. What type of Data lists?
You can sell any vital information you have like lists of companies, hotels, train or bus services.
Email data base: It is the most preferred on the internet as it does not have any restrictions and you don’t need to spend much on the email campaigns. It has great potential as campaigns can be run round the world at low cost.
Phone data base: Even though it is limited to a location or country but still the phone lists sells like crazy. The advantage of phone data is that when they are used for telemarketing you have better chance of talking with the customer and to impress them.
Address data base: This kind of database with customer information is useful for running postal mail marketing where you can send brochures directly to customers address. This is also an effective way of running marketing campaigns as the customer will check every letter they receive.
3. Who Needs Data lists?
There is a lot of hungry crowd on the internet who needs quality data lists. A lot of marketers always rely on the lists for running their marketing campaigns.
Website owners and webmasters who want to popularize their websites and attract heavy traffic are always looking for new members and new lists.
Real estate agents and similar people all need emails; phone numbers and addresses data bases.
4. Where to sell your Data Base?
Before you want to sell your database you can alternately look into the options of sharing and renting which is also a good idea. The better your list works the better you get paid for the list when you rent them. You get about $50 per thousand names, depending on the quality, source and contacts of the list.
If you want to sell the list then you can consider the option of marketing the list directly. You can sell them to marketers online as email lists. There are a lot of middle man websites which buy and sell lists or allows your list to be placed on their site and to take part in their bid system.
You can raise your voice in forum signatures telling everyone that you have a good list for sale. Placing ads in free local classifieds is also a good option which really works. There are different market places to sell and buy database and such similar products. Buy, Sell or Trade section ofdigital forums is one of the best examples of the places where you can sell your database.
